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谷歌能够拯救底特律吗

发布时间:2021-01-21 14:28:26 阅读: 来源:锐钛型钛白粉厂家

If Google (GOOG) ran a car company, what would it look like? What lessons of Google's singular success in the Internet age might apply to remaking this, among other failing industries? Would the Googlemobile be the product of stealth and secrecy or openness and collaboration? Could Detroit release cars in beta? Could cars be ad-supported and free? Is there any hope for an industry that traffics in atoms instead of digits? Would a Googley car company even make cars?

如果 Google(GOOG)运营一家汽车公司,它会怎么样?在其他陷入困境的行业里,Google在互联网时代的与众不同的成功模式可以用来重整旗鼓吗?Google手机,会是隐蔽地秘密开发的产品,抑或开放的合作产品?底特律会发布测试版的汽车产品吗?汽车可能是持续广告投入支持还是完全免费的产品?我们会有这样的期待吗-汽车产业基于数字技术而不是实体技术?一家带有Google印记的汽车公司甚至会制造汽车吗?

A few years ago, it might have been absurd to look to Google for ideas about the auto industry. But not now. American automakers are in crisis. General Motors (GM) and Chrysler needed a $13 billion bailout from the federal government in December to keep them out of bankruptcy, and, with a new Administration in Washington, the Big Three are likely to head back to the well for billions more. They're suffering from more than the economic crisis. The huge declines in sales reflect a fundamental disconnect between drivers and Detroit. It's time for a radical rethinking of the way U.S. automakers do business.

几年前,期待Google进军汽车业是个荒谬透顶的想法,但是现在情况大不一样。美国汽车制造商深陷危机。12月,通用汽车和克莱斯勒为了避免破产的厄运,需要美国联邦政府130亿美元的紧急援助,此外,伴随着新总统入主华盛顿,,三大汽车公司希望获得数十亿美元的源源不断的额外援助。它们正在饱受的经济之外的其他危机。汽车销量的急剧下滑反映出的是汽车买主和底特律制造商之间伤及基础的互不信任。到了彻底地重新思考美国汽车制造商生意模式的时候了。

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